Read in Browser

The Draft

Transmit — Gets growth investment from LionTree


The Nike Air Jordan is a branding masterpiece that redefined the world of sports marketing and contemporary culture. Over the years, sneakerheads worldwide continue to appreciate the Air Jordan for its superior style and comfy features.

What was once footwear mainly sported by professional basketballers has become an iconic staple donned by people from all backgrounds and endorsed by global celebrities. The most expensive Jordans of all time auctioned for a record $2.2 million in April 2022.

Ben Affleck’s recent film, Air, introduces audiences to the fascinating history of Jordan Air and how basketball legend Michael Jordan collaborated with Nike to break sales expectations and NBA rules (more on that in a bit). The film highlights key events in product development and planning that led to the birth of one of the most famous sports shoes of all time.

Who’s Stopping The Avalanche?

The Avalanche have been nearly unbeatable in January — and the Stanley Cup front-runners have a shot at NHL history before the month is out.

On Wednesday, Colorado won its eighth straight, a 4-3 comeback victory in OT over the Bruins. The Avs also extended their home winning streak to 17 games — the fifth-longest in league history (Red Wings, 23, 2011-12).

At 13-0-1 in January, they’ve totaled the franchise’s most wins ever in a single month — and with two games remaining, the Avs can tie the all-time mark of 15 in a month (Bruins, 2014; Penguins, 2013).

  • Their record (30-8-3) is the best in team history at the season’s midpoint.
  • Their plus-50 goal differential is tied with the Panthers for tops in the NHL.
  • The Avs are the first team since the 1995-96 Penguins with five-plus players to reach the 40-point mark halfway through the season.

On a team with stars like Nathan MacKinnon, Nazem Kadri, Mikko Rantanen, and Gabriel Landeskog, the offensive catalyst has been 23-year-old defenseman Cale Makar.

The former Calder Trophy winner, who signed a six-year, $54 million contract extension over the summer, has 17 goals and 24 assists and is the favorite to win the Norris Trophy (+200*).

Colorado (+500*) hasn’t made it past the second round of the postseason since 2010 but is the current favorite to win its first Cup since 2001.