Sour Taste In The Big Apple

JANUARY 7, 2022

The Power of Athlete Performance

New advances in athlete performance technologies are transforming how fans experience professional sports.

Athlete data has the potential to add value and authenticity to digital products, viewer experiences and player-driven marketing initiatives. Innovation in key areas such as data capture and licensing, healthcare and biohacking, sensor technology and more are presenting new opportunities to partner with athletes.

Please fill out this short form if you are interested in connecting with the NFLPA to learn more about tapping into the power of athlete performance.

How Brands are Getting into the NIL Game

It’s been six months since the NCAA passed the new policy allowing college athletes to profit off their name, image, and likeness (NIL). Since then, there have been hundreds of thousands of NIL deals between brands and college athletes around the country.

Learn how brands like Degree, Gopuff, Pepsi, Foot Locker, Nike, SoFi and others have capitalized on NIL and the value of college athletes.

Download the white paper today to learn the key takeaways of these NIL deals and best practices on how to leverage NIL in 2022 and beyond.

Making Headlines

NBA: Clippers forward Kawhi Leonard is ahead of schedule in his rehab from a torn ACL, and there is a “strong possibility” he will return this season, per Chris Haynes.

NFL: Buccaneers offensive coordinator Byron Leftwich will interview for the Jaguars vacant head coaching position Friday, per ESPN; Cowboys OC Kellen Moore will interview Friday night, per NFL Network. Also: Cardinals DE J.J. Watt (shoulder) has been designated for return from IR.

EPL: Midfielder Philippe Coutinho will join Aston Villa on loan from Barcelona for the remainder of the season. Also: West Ham United forward Michail Antonio has agreed to an extension that will keep him with the club through at least Summer 2024.

Today's Action

*All times are EST unless otherwise noted.
*Odds/lines subject to change. T&Cs apply. See draftkings.com/sportsbook for details.

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