Tom Brady’s Best Season Ever?

DECEMBER 13, 2021

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Changing the Game of College Recruiting

In college basketball, recruiting has always been the game within the game—and the Nielsen Impact Score is a game changer.

The Nielsen Impact Score is designed to quantify the marketing value of attending a school through national, local, and digital reach; a key metric for prospective student-athletes factoring NIL deals and growing their personal brand into their college decisions.

Nielsen Sports Managing Director, Jon Stainer says the Nielsen Impact Score, “continues to raise the bar on the value we can bring to sports properties and brands through a data-driven approach.”

Read more about how the Nielsen Impact Score is helping iconic programs like the Duke University Blue Devils share their story with student-athletes nationwide and build a foundation for long-term recruiting success.

Making Headlines

NFL: Justin Herbert became the first in NFL history to throw 30+ touchdowns in each of his first two seasons. He and Dan Marino are the only QBs to throw 60+ over their first two seasons.

NBA: The NBA has postponed the Bulls’ next two games on Tuesday and Thursday, as Chicago has 10 players in COVID protocols.

MLS: New York City FC defeated Portland Timbers 1-1 (4-2 PKs) to claim their first MLS Cup; City Football Group now has four men’s top-flight reigning champions (Manchester City, Mumbai City, Melbourne City).

UFC: Julianna Peña upset Amanda Nunes to claim the Women’s Bantamweight belt at UFC 269, making her the second-largest underdog (+650*) to ever win a UFC women’s title fight.

NHL: The league postponed the Flames’ next three games with six players and a staff member in COVID-19 protocol.

Today's Action

*All times are EST unless otherwise noted.
*Odds/lines subject to change. T&Cs apply. See draftkings.com/sportsbook for details.

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