The Nike Air Jordan is a branding masterpiece that redefined the world of sports marketing and contemporary culture. Over the years, sneakerheads worldwide continue to appreciate the Air Jordan for its superior style and comfy features.
What was once footwear mainly sported by professional basketballers has become an iconic staple donned by people from all backgrounds and endorsed by global celebrities. The most expensive Jordans of all time auctioned for a record $2.2 million in April 2022.
Ben Affleck’s recent film, Air, introduces audiences to the fascinating history of Jordan Air and how basketball legend Michael Jordan collaborated with Nike to break sales expectations and NBA rules (more on that in a bit). The film highlights key events in product development and planning that led to the birth of one of the most famous sports shoes of all time.