Middleton Continues to Exceed Expectations

JULY 15, 2021

Helping Athletes Succeed in the New College NIL Era

Now that NCAA athletes can earn money off of their name, image, and likeness, their influence – and earning potential – will extend from the field to their social feeds.

It’s also an opportunity for universities, as prospective NCAA athletes may be enticed by personal brand assistance and marketing opportunities that universities can provide.

Front Office Sports, together with Facebook and Instagram, have created Athlete Marketing Essentials: NIL Certification – a six-lesson online course that breaks down the vast array of tools and services available to help athletes grow their audience, distribute content, and generate meaningful revenue. Topics include athlete safety, building blocks for personal branding, content creation, sponsorships, and monetization.

It’s totally free and upon completion, participants will receive additional content and a verified digital badge to let everyone know you’re NIL certified.

Get a head start and sign up today!

Making Headlines

Boxing: Tyson Fury and Deontay Wilder will fight for the WBC Championship on Oct. 9 in Las Vegas, according to ESPN. The third battle was postponed after Fury tested positive for COVID. Their second — a Fury seventh-round TKO — generated a near-record $17 million at the gate.

Golf: Notable early finishers at The Open Championship included leader Louis Oosthuizen (-6), Dustin Johnson (-2), Brooks Koepka (-1), Bryson DeChambeau, and betting favorite Jon Rahm (+1).

Olympics: 2016 silver medalist Angelique Kerber announced she has withdrawn from the women’s Olympic tennis tournament to rest and recover from recent play.

NHL: The Panthers bought out the final two years of veteran defenseman Keith Yandle’s contract. The buyout saves Florida $4 million against the cap for next season.

Win Your Favorite Baseball Player’s Jersey!

Want to win your favorite baseball player’s jersey? Refer your friends and colleagues to Sports Section and get entered for the giveaway. One referral = one entry.

It’s easy. Just copy and paste your unique link below and share it in an email, on social media, or wherever you talk sports online. Thanks for spreading the word!

Here’s your custom referral link: [RH_REFLINK]

Or use these one-tap sharing methods:

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Comments? Suggestions? You can reach me at chris.kuc@thedraftmag.com or follow me on Twitter.

*Odds/lines subject to change. T&Cs apply. See draftkings.com/sportsbook for details.